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POTOMAC TECH WIRE -- March 30, 2017
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Mid-Atlantic Marketing Summit (April 21st) - Speakers & Agenda Released
http://mamsummit.com/agenda/

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Herndon-Based Audi of America to Acquire Silvercar
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Chevy Chase-Based NEA Leads $25 Million Round for MapD Technologies
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AT&T to Build Long-Needed Wireless Network for First Responders
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Maryland Launches Interactive Tool to Map Defense Spending in State
> Mid-Atlantic Marketing Summit - Less Than 1 Month Away
o Briefly Noted:
U.S. News & World Report, Evans Inc.
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Job Postings:
Business Development Specialist (Consultant), Account Executive - Falls Church

Event Postings: CONNECTpreneur Spring Forum, BETHESDA, April 4, Women in Technology Spring 2017 Job Fair - 3/30, ACG National Capital's Mid-Atlantic Growth Conference - April 6th, TechBUZZ Spring - DC - March 30th, The Leadership Foundry - April 5th - D.C., Mid-Atlantic Marketing Summit - April 21

Marketplace: Does your value proposition matter to your customers? Free assessment.  The Shifting Sands of Employee Motivation

To Post a Job, Event or Services Ad, go to http://www.potomactechwire.com
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o Herndon-Based Audi of America to Acquire Silvercar

Herndon, Va. -- Audi of America, the Herndon-based U.S. arm of the German automaker, said on Thursday it will acquire Texas-based Silvercar, developer of a technology platform used to manage personal transportation offerings at places like car dealerships, airports and corporations. Financial terms of the deal, expected to close by midyear, were not disclosed. The two companies have worked together since 2012, and Audi made an equity investment in Silvercar in 2015 as part of the company's $28 million third round. Silvercar's mobile app, which allows users to reserve and unlock cars, is used to manage transportation programs in both the retail and corporate mobility spaces, including Audi's shared fleet corporate vehicle services. "This acquisition enables Audi to move forward with a progressive partner and continue our technology leadership into the next era of mobility," said Matt Carpenter, the chief financial officer (CFO) of Audi of America, in a statement. Silvercar has approximately 150 employees.
https://www.silvercar.com/ 
http://media.audiusa.com/en-us/releases/152 
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o Chevy Chase-Based NEA Leads $25 Million Round for MapD Technologies

Chevy Chase, Md. -- New Enterprise Associates (NEA), the Chevy Chase-based venture capital firm, said it has led a new $25 million round of funding for San Francisco-based MapD Technologies, developer of a platform designed to let users interactively explore massive data sets. Previous backers NVIDIA, Vanedge Capital and Verizon Ventures also participated in the company's second round. MapD said its platform utilizes the processing power of graphics processing units (GPUs), which are increasing being used to power enterprise applications like machine learning, numerical computation and data analytics. "This investment will enable us to advance our vision of making GPU analytics a dominant technology in the enterprise," said co-founder and CEO Todd Mostak. The company plans to use the funds to accelerate the development of its technology and increase customer adoption. Its platform is currently used by customers across the advertising, energy, financial services, government, retail, social media and telecom sectors. The news comes a year after MapD announced its first round of funding, which included participation from Arlington-based In-Q-Tel, a venture fund backed by the CIA.
https://www.mapd.com/ 
http://www.nea.com 
http://www.prnewswire.com/news-releases/mapd-technologies-secures-25m-series-b-funding-from-investors-including-nea-and-nvidia-to-advance-gpu-analytics-300430927.html 
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o AT&T to Build Long-Needed Wireless Network for First Responders

Washington, DC -- In a long-awaited move to improve the communication of police, fire and emergency medical personnel, the Department of Commerce on Thursday tabbed AT&T to build the first nationwide wireless broadband network dedicated to first responders. The high-speed network will aim to eliminate communications barriers between departments and jurisdictions, which have run into problems with overloaded and inaccessible networks during large-scale emergencies. It also will bring to fruition a key recommendation made by the 9/11 Commission more than 12 years ago. Under the deal, the department's First Responder Network Authority (FirstNet) will provide 20 MHz of telecom spectrum for the network, investing $6.5 billion -- raised from previous FCC spectrum auctions -- over the next five years to support its buildout. AT&T also will spend about $40 billion to build, operate and maintain the network over the next 25 years, and connect FirstNet users to its network assets. "Today is a landmark day for public safety across the nation," said Commerce Secretary Wilbur Ross. "FirstNet is a critical infrastructure project that will give our first responders the communications tools they need to keep America safe and secure."
http://firstnet.gov
https://www.commerce.gov/news/press-releases/2017/03/firstnet-partners-att-build-465-billion-wireless-broadband-network 
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o Maryland Launches Interactive Tool to Map Defense Spending in State

Baltimore -- The Maryland Department of Commerce said on Wednesday it has launched a new interactive online tool designed to map defense spending in the state. The tool, called the Maryland Defense Network, aims to help local companies expand and diversify their customer base, identify opportunities to partner with prime contractors and gain information on expiring Department of Defense contracts. Maryland Commerce Secretary Mike Gill said the new tool, available at the link below, "helps our businesses stay in sync with evolving defense priorities." Maryland is typically among the top 10 states in the nation for defense spending, ranking sixth for fiscal year 2016.
https://marylanddefensenetwork.org/ 
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> Mid-Atlantic Marketing Summit - April 21

Now in its sixth year, the annual Mid-Atlantic Marketing Summit has become the “must-attend” marketing event for the Mid-Atlantic region and beyond. The summit will be held on April 21, 2017 at the NEA Conference Center in downtown Washington, D.C. The summit brings together 300+ CMOs, Senior Marketers, Agency Professionals and Technology Executives from throughout the Mid-Atlantic area. The event features dozens of case studies, keynotes, presentations and networking breaks on the most important issues facing marketers in 2017-2018. http://www.mamsummit.com


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o
Briefly Noted:

(Washington, DC) DC-based U.S. News & World Report said it has launched a new blog called "For Parents." The blog features expert advice on raising a family for moms and dads, including single parents, in areas ranging from mental health to nutrition.
http://health.usnews.com/wellness/for-parents 

(Falls Church, Va.) Falls Church-based managing consulting firm Evans Inc. said on Thursday it has won a $42 million contract -- the largest in company history -- from the Department of Transportation. Under the deal, the company will provide a variety of planning, management development and integration services to the Volpe National Transportation Systems Center.
http://www.evansincorporated.com/evans-incorporated-wins-largest-contract-in-its-history-expands-aviation-expertise/ 

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Job Postings:
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To Post Jobs: http://www.potomactechwire.com/Job_Form.html
5-day ad: $175 -- 10-day ad: $300

> Business Development Specialist (Consultant)

Demonstrated Business Development and sales experience within the Federal Government sector. Proven selling experience with IT Solutions and Consulting Services. Strong BD experience with both Civilian Agencies and DoD. Knowledge and experience with the government proposal process and supporting the proposal team. Please contact Bob at bboojala@vignasolutions.com and with a copy to: paul.karlicek@comcast.net
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> Account Executive - Falls Church, VA

We are seeking a motivated outbound sales professional focused on lead generation, opportunity qualification, and opportunity tracking/following up. A successful 10mi2 sales and marketing professional has the following background: 1-3 years outbound sales experience, demonstrated ability to market and sell technology professional services, lead sourcing, consultative sales approach – first understand customer needs, and basic lead qualification. A 10mi2 sales professional has the following characteristics: excellent verbal and written communication skills, builds relationships with the market, ambitious- but for team over self, persistent self-starter who is comfortable with listening and learning. For more information, go to:
http://tenmilesquare.com/account-executive/
Send resumes to: sales-jobs@tenmilesquare.com

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Event Postings:
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To Post Events: http://www.potomactechwire.com/Event_Form.html
3-day ad: $225 -- 10-day ad: $550

> LAST CALL - CONNECTpreneur Spring Forum, BETHESDA, April 4, 2017

Register now! Only a few seats left. The BEST networking event in the Mid-Atlantic for entrepreneurship, tech, investing & CXO to CXO networking will be held on April 4 at the Hyatt Regency Bethesda from 7-11 AM. Fireside chat with ROCKSTAR CEO DAVID TRONE, Founder and President, Total Wine & More; SERIAL ENTREPRENEURS SHARE WAR STORIES: MODERATOR: GLEN HELLMAN, "Mr. Cranky," angel investor, serial CEO, blogger and speaker; CEO of Driven Forward, NIGEL JONES, CEO Koolspan and Managing Director, TWJ Capital, BETH MALONEY, President, Palladian Partners, D.P. VENKATESH, Vice President, Broadsoft; CEO, mPortal; PLUS COMPANY SHOWCASE / ROCKET PITCH of 9 promising early stage companies. We will be SOLD OUT with over 500 CXOs, founders, entrepreneurs, angels and VCs. REGISTER NOW on Eventbrite: https://connectpreneurapril2017.eventbrite.com MORE INFO at: www.connectpreneur.org
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> Women in Technology Spring 2017 Job Fair - Thursday, 3/30 - Sheraton Tysons

Registration is FREE for job seekers. Technology professionals of all levels and other skilled business candidates interested in the tech sector: Meet 60+ employers -- so many new and returning exhibitors -- looking for you at Women in Technology's Spring Job Fair on March 30 from 4-7pm at the metro-accessible Sheraton Tysons, 8661 Leesburg Pike Tysons, VA 22182 (Metro Silver Line - Spring Hill station). Register in advance to make the most of your time at the event. For more information, visit: www.womenintechnology.org
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> ACG National Capital's Mid-Atlantic Growth Conference - April 6th - Tysons

ACG National Capital's 23rd Mid-Atlantic Growth Conference will be held on April 6th at the Hyatt Regency Tysons Corner. The conference offers the latest industry trends and growth strategies FOR corporate executives FROM industry leaders. Speakers include: David Trone of Total Wine & More sharing his company's track of growth; Jim Reagan of Leidos addressing transformational transactions; Ken Mills of RegenixBio tracing growth from startup through IPO; and Rick Calder of GTT and Michele Kang of Cognosante discussing growth through acquisitions. In addition, Vistronix will speak on business “build up” and creative financing; and Revolution Growth companies will talk about the "Road to Returns: Private vs. Public". Finally, experienced dealmakers will address “brutally honest” lessons and mistakes. Running concurrently, ACG DealSource offers investment banks and private-equity groups access to new deal flow. Come learn and network. Registration and details: http://www.acgcapital.org/events/scheduleandprogram.aspx

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> Register Today! 18 Tech Startups + Alec Ross at TechBUZZ Spring in DC March 30th

March 30, 1-7:30pm, FHI 360 Conference Center in Washington, DC. TechBUZZ is the East Coast’s premier pitch and launch event for tech startups and investors. The half-day program hosted by MAVA three times per year brings active investors together with the brightest emerging tech companies in a high-energy, fast-paced, four-minute pitch format. In March, TechBUZZ welcomes NY Times Best-Selling Author, Alec Ross, author of “Industries of the Future” as the Opening Keynote, as part of the program to shine the spotlight on 18 competitively selected tech startups from VA, DC, MD, PA, NY, NJ and NC. Since it’s launch in 2011, MAVA’s flagship seed-stage program has launched more than 300 tech startups on the TechBUZZ stage, that have raised collectively in excess of $5750M in disclosed capital investment. Recently funded alumni include Immuta, Snag-a-Slip, Virgil Security and more. Entrepreneurs, innovators and investors tracking the latest tech trends and looking to spot the “next big thing” in the tech community should not miss this event. The half-day program offers unparalleled networking with the community that supports seed and early stage tech companies on the East Coast. Register Today!
http://mava.org/programs/techbuzz/spring-2017/

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>
The Leadership Foundry - April 5th - D.C.

Join The Leadership Foundry April 5th, from 6:00-8:00pm at Pepco Edison Place Gallery for an evening of engaging dialogue, networking and refreshments as we continue our conversation on gender diversity on corporate boards. We are delighted to have a distinguished panel, Nora M. Brownell, The Honorable Cari M. Dominguez, Polly Povejsil Heath and Dr. Linda Livingstone, Ph.D., share their stories of finding a board position, their personal experiences serving on the board and their perspective on the benefits to companies of having a diverse board of directors. The registration fee includes wine, beer, beverages and hors d'oeuvres; register here http://bit.ly/2lPJh2w
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> Mid-Atlantic Marketing Summit - April 21

Now in its sixth year, the annual Mid-Atlantic Marketing Summit has become the “must-attend” marketing event for the Mid-Atlantic region and beyond. The summit will be held on April 21, 2017 at the NEA Conference Center in downtown Washington, D.C. The summit brings together 300+ CMOs, Senior Marketers, Agency Professionals and Technology Executives from throughout the Mid-Atlantic area. The event features dozens of case studies, keynotes, presentations and networking breaks on the most important issues facing marketers in 2017-2018. http://www.mamsummit.com

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Marketplace & Services:
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To Post in Marketplace: http://www.potomactechwire.com/Services_Form.html
5-day ad: $175 -- 10-day ad: $300


> Does your value proposition matter to your customers? Free assessment.

Do you really know what's important and valuable to your target audience? Or are you assuming or guessing? According to McKinsey, most B2B companies "are talking past their customers." Companies that intentionally listen to the voice of the customer grow faster than their competitors. Chief Listening Officers will perform a complimentary assessment of how well your value proposition and messaging addresses the target audience's actual pain points and priorities. Click here to request your complimentary assessment. (Offer may be limited due to availability.)

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> The Shifting Sands of Employee Motivation

The old "if-then motivators" of giving bonuses for the achievement of goals no longer work. Work has become too complex and is changing too rapidly for such simple formulas to be relevant and to motivate performance. Here, we summarize research on shifts in employee motivators. http://www.fairfaxcountyeda.org/potomac-tech-wire


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