Advertising Information
1. What is Potomac Tech Wire?
Potomac Tech Wire is a free daily e-mail newsletter that summarizes the business of technology in the Washington, DC area. Every
business day, readers rely on us for a quick, objective briefing
of the area's top tech-related stories. It is widely
considered a
"must read" publication in the DC area technology community.
2. Who reads Potomac Tech Wire?
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" ...there
are still some good central resources and places for you to meet
potential employers...To find out about them...sign up to receive
e-mail bulletins from Potomac Tech Wire." |
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-Carrie Johnson
The Washington Post |
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20,000+ e-mail subscribers
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85% of Potomac Tech Wire's
readers live in Washington DC, Maryland, and Virginia.
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Employment Level of Readers:
35% executives
25% entrepreneurs
20% mid-levels/associates
10% students/entry-level
10% technical staff
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Industry:
50% high technology/internet firms
20% service providers (lawyers, accountants, consultants)
10% venture capitalists, investment bankers/ managers
5% public relations/journalists
5% marketing/advertising
5% government/other
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3. How can I advertise on Potomac Tech Wire?
Potomac Tech Wire offers two types of advertising: Classified
Advertising or Prime Placement Advertising.
Classified Advertising lists the ad's title at the top
of the newsletter, in the Classifieds Headlines. The complete ad appears
following the top stories and Briefly Noted section.
Click
here for sample ad.
Prime Placement Advertising features a listing of the ad in
the masthead, in the news headlines, an optional graphical tower ad in the
upper right hand corner, in the middle of the newsletter, and
in the classifieds section.
Click
here for a sample prime placement ad.
You may place an ad by filling out an online form. Click for the online
form for a prime placement ad, job ad, event
ad, office space
ad, or services
ad.
(back to top)
4. What are the advertising rates?
Classified Advertising Rates
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3 consecutive days
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5 consecutive days
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10 consecutive days
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Job, Office Space, or Services Ad
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$120 ($40/day)
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$175 ($35/day)
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$300 ($30/day)
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Event Ad
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$225 ($75/day)
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$325 ($65/day)
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$550 ($55/day)
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Prime Placement Advertising Rates
Job,
Office Space,
Services, or Event Ad
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1 prime placement
(includes 3-day classified)
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$ 675
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2
prime placements
(includes 5-day classified)
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$ 1250
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3
prime placements
(includes 10-day classified)
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$
1800
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(back to top)
5. How will my ad appear?
I. Classified Advertising
Each listing consists of four parts:
- A one-line header with ad title, company name and location
- A five-line description
- An email/phone contact for job candidates (one line)
- An optional url (often used to provide more information
on listing)
In addition to the full listing that runs at the end of the
email, the title is listed at the top of the email just
below the day's headlines.
A maximum of 70 characters fits on each line.
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II. Prime Placement Advertising
The ad receives the following placements in Potomac Tech Wire:
- Newsletter sponsorship recognition and link directly below
masthead
- Graphical tower ad in upper right hand corner
- Headline in main table of contents
- Ad placement directly in the middle of the newsletter
between the top stories and Briefly Noted
- A placement in the Classified section
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Place a job ad, event
ad, office
space ad, or services
ad. Place a Prime Placement ad. Or for more information, e-mail
Parul Nath or call
203-978-2990.
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