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ERIC LUDWIG
Senior Director of Online Marketing at Rosetta Stone
Eric Ludwig is the Senior Director of Online Marketing at Rosetta
Stone. Before joining Rosetta Stone, Ludwig was President & COO of
Peekyou.com, a People Search start-up based in NYC. Prior to that,
he led AOL's Search Engine Marketing (SEM) program, where he managed
one of the largest PPC budgets in the world. Since 2007, he's
leveraged hundreds of millions of dollars in Search and Social spend
to drive growth and engagement at AOL sites like MapQuest, Moviefone,
and AOL News. Ludwig also led AOL's Renewal and Payment Marketing
team, a $200 million P&L tasked with retaining AOL's most-at-risk
customers. Early in his career he worked in research and product
management at NASA's NTTC and at VeriSign, and led marketing efforts
at start-ups such as CustomInk.com, ThinkGeek.com, and
Procapslabs.com. |