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The Future of
Television:
What's Next?
2 Days -- 70+
Speakers -- 400+ Attendees
Over 3,000 senior executives have attended the East Coast
event (held in partnership with NYU's Stern School of
Business and the Consumer Electronics Association) over the
past seven years. Speakers have included some of the most
powerful players in television including Leslie Moonves
(Chairman, CBS), Mark Cuban (Chairman, HDNet /Owner, Dallas
Mavericks), Jack Abernethy (CEO, Fox Television Stations),
Bruce Rosenblum (President, Warner Bros. Television Group)
and Tom Rogers (President & CEO, TiVo). The inaugural West
Coast event will be held at the legendary Hollywood
Roosevelt Hotel in Los Angeles, March 24-25, 2008. |
Future
of Television is a 2-day executive conference, unlike any
other, that brings together key decision-makers from cable
and broadcast networks, cable and satellite operators,
high-tech and advertising to focus on the future of
television.
 Bruce Rosenblum (President, Warner Bros. Television) keynotes at the 2007 Event |
 Larry Aidem (President & CEO, Sundance Channel) keynotes at the 2007 Event |
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Leslie Moonves (Chairman,
CBS) |
Mark Cuban (Chairman,
HDNet /Owner, Dallas Mavericks) keynotes at the
2003 Event |
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 Jack Abernethy (CEO, Fox Television Stations) keynotes at the 2005 Event |
 Robert Clasen (Chairman and CEO Starz LLC) keynotes at the 2006 Event |
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 Joshua Sapan (CEO, Rainbow Media Holdings LLC) keynotes at the 2005 Event |
 Thomas Rutledge (COO, Cablevision Systems) keynotes at the 2006 Event |
2008 SPEAKERS
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Marshall Herskovitz Emmy-Winner, Writer, Director, Producer, Creator (Traffic, Blood Diamond, The Last Samurai, thirtysomething, quarterlife) President, Producers Guild of America |
Joel Hyatt Co-Founder & CEO Current TV |
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Greg Clayman EVP, Digital Distribution & Business Development MTV Networks |
Tony Ponturo President & CEO, Busch Media Group / VP, Global Media & Sports Marketing, Anheuser-Busch |
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Carson Daly Host NBC's "Last Call with Carson Daly" |
David Lyle President Fox Reality Channel |
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Ellen McGirt Senior Writer Fast Company |
Andrew Cohen SVP, Programming & Production, Bravo NBC Universal |
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John Saade SVP, Alternative Series, Specials & Late-Night ABC Entertainment |
Marsha MacBride EVP, Legal & Regulatory Affairs Nat'l Association of Broadcasters (NAB) |
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Ron Berryman SVP & GM – FOX Stations Group Fox Interactive Media |
Richard Titus Head of User Experience BBC Future Media & Technology |
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Steve Canepa Vice President, Global Media & Entertainment Industry IBM |
Karen Bressner SVP, Advertising Sales TiVo |
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Bradford Auerbach Strategic Business Development Hewlett-Packard |
Derek Broes Senior Vice President, Worldwide Business Development Paramount Pictures |
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Marc DeBevoise SVP, Business Development & Strategy Starz Media LLC |
Eric Garland CEO BigChampagne |
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Matthew Glotzer SVP, Digital Media Fox Entertainment Group |
Tony Wilhelm Director, Consumer Education & Public Information TV Converter Box Program NTIA, U.S. Dept. of Commerce |
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Steve Mitgang CEO Veoh Networks |
Steve Smith Managing Director Playboy TV International |
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Bill Sanders Vice President Mobile Programming & Digital Development Sony Pictures Television Int’l |
Mike Vorhaus Managing Director Frank N. Magid Associates |
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John Lawson EVP, Policy and Strategic Initiatives ION Media Networks |
Ned Sherman CEO & Publisher Digital Media Wire |
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Jeff Siegel SVP, Regional Sales, Direct Response & Emerging Media ESPN |
Ben Huang Director of Product Management Microsoft TV |
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Jon Vlassopulos SVP, Digital Media & Branded Entertainment Endemol USA |
Kurt Scherf Vice President & Principal Analyst Parks Associates |
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Douglas Craig SVP, Digital Media Operations Discovery Communications |
Perry Solomon SVP, Product Marketing Monetization Solutions FAST Search & Transfer |
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Robert Hayes SVP & General Manager, Digital Media Showtime Networks |
Andrew Wallenstein Deputy Editor The Hollywood Reporter |
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Brett Bouttier Senior Vice President, Digital Warner Bros. Television |
Ken Rutkowski Host & President KenRadio Broadcasting |
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Rick Mandler VP, Digital Media Advertising Disney/ABC Media Networks |
Robert Riesenberg President & CEO Full Circle Entertainment (an Omnicom Media Group company) |
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Steve Jang CMO & Head of Business Development imeem |
Shelly Palmer Chairman, Advanced Media Committee The Emmy Awards, NY |
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Howard Shimmel SVP, Client Insights The Nielsen Company |
Mara Winokur VP, Digital Media & Business Development Starz Media LLC |
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Chris Lang SVP, Research Strategies SmithGeiger, LLC |
Anton Monk Board Member & CTO Multimedia over Coax Alliance (MoCAâ„¢) |
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Rohit Bhargava SVP, Digital Strategy & Marketing Ogilvy Public Relations Worldwide |
Larry Moskowitz Chairman Teletrax |
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John Edwards CEO & President Move Networks |
David Leibowitz EVP, Business & Legal Affairs Gotuit |
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Burt Braverman Partner Davis Wright Tremaine, LLP |
Jason Kirk Vice President MySpace TV |
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Ryan O'Hara President TV Guide Network & TV Guide Broadband |
Ashwin Navin President & Co-Founder BitTorrent, Inc. |
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Eric Hadley CMO Heavy Corporation |
Ted Cohen Managing Partner, TAG Strategic / Chairman, Mobile Entertainment Forum Americas |
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Joe Adalian Television Editor Variety |
Joe Patrick EVP, North American Television Distribution Metro-Goldwyn-Mayer Studios (MGM) |
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Ivana Ma Partner & President, New Media Generate |
Ted Malone VP, Product Marketing Sling Media |
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more to come... |
ABOUT THE PROGRAM
The program consists of industry leadership keynotes and discussion panels on timely topics focused on the industry’s future.
Day 1 (Monday, March 24):
11:00AM - 1:00PM
Exhibitor Set-up
1:00PM - 1:30PM
Attendee
Registration
1:30PM - 1:45PM
Welcome &
Introductions
Ned Sherman, CEO & Publisher, Digital Media Wire
1:45PM - 2:30PM
WHAT'S NEXT?
The Top Digital Media Trends Impacting the Television
Industry
Did the meteoric rise of MySpace and YouTube catch you by
surprise? These leading commentators and analysts give their
opinions on the top five digital media trends that you need
to be watching. How will they impact the television industry
and how can you be prepared?
Presenters
Steve Canepa, Vice President, Global Media &
Entertainment Industry,
IBM
Shelly Palmer, Chairman, Advanced Media Committee, The
Emmy Awards, NY
Moderator: Ned Sherman, CEO & Publisher,
Digital Media Wire
2:30PM - 3:15PM
PANEL 1
A VIEW FROM THE TOP:
The Outlook for the
Television Industry & Digital Media
This panel of top television and digital media industry
executives will discuss the increasing importance digital
media for the future of the television industry. Topics
include viewer trends; programming for non-traditional
platforms including online video, VOD, HD, IPTV, broadband
and mobile; the future of advertising; the democratization
of video production resulting from broadband penetration and
falling operational costs; and new business models. What are
the challenges and opportunities for the industry to build
new revenue streams from digital media platforms?
Panelists
Brett Bouttier, SVP, Digital,
Warner Bros. Television Group
Marc DeBevoise, SVP, Business Development & Strategy,
Starz Media LLC
Matthew
Glotzer, SVP, Digital Media,
Fox Entertainment Group
Joe Patrick, EVP, North American Television
Distribution, MGM
Moderator: Andrew Wallenstein, Deputy Editor,
The Hollywood Reporter
3:15PM - 3:45PM
NETWORKING &
REFRESHMENT BREAK
3:45PM - 4:30PM
PANEL 2
REALITY PROGRAMMING 2.0:
What's Next for TV's Popular Genre of Programming?
One of the
effects of the recent
WGA strike, which halted production on
live and scripted shows, was the creation of more
opportunities for reality programming, which is now taking
an even more prominent role in prime-time. What impact has
the strike had on the already popular reality genre of
programming? How are reality producers distinguishing
themselves from the competition? How are reality creators
utilizing interactive features and digital media? Will they
continue to push the envelope, introduce new interactive
features and titillate loyal followers with even bigger
shocks and thrills? How are advertisers and viewers
responding? What impact will the increased prominence of
non-scripted television have on the business model for
network television?
Panelists
Andrew Cohen, SVP, Production & Programming, Bravo,
NBC Universal
David Lyle, President, Fox Reality Channel
John Saade, SVP, Alternative Series, Specials &
Late-Night, ABC Entertainment
Ryan O'Hara, President, TV Guide Network & TV Guide
Broadband
Moderator: Ken Rutkowski, Host & President,
KenRadio Broadcasting
4:30PM - 5:15PM
PANEL 3
Global TV & the Emergence of
Worldwide Content Distribution Networks
The widely hyped merging of the PC and TV is finally taking
shape in a way that only a few people imagined during the
late 1990s Internet boom. From kids in their dorm rooms to
independent producers to big media companies, everyone seems
to be producing content these days and the Internet is
becoming a sort of worldwide TV network for audiences
seeking entertainment, both mainstream and offbeat. With
global online video services such as Veoh, YouTube and
Joost, social media networks like MySpace and imeem, and
place-shifting devices like Slingbox, national boarders
matter less and less in the television landscape. This panel
will discuss the consequences of this development from the
perspective of content creators, producers and advertisers
as well as distributors and consumers.
Panelists
Greg
Clayman, EVP, Digital Distribution & Business Development,
MTV Networks
Ben Huang, Director of Product Management,
Microsoft TV
Steve Jang, CMO & Head of Business Development,
imeem
Steve Mitgang, CEO, Veoh Networks
Jason Kirk, Vice President, MySpace TV
Moderator:
Mike Vorhaus, Managing Director, Frank N. Magid
Associates
5:15PM - 5:45PM
KEYNOTE
Marshall Herskovitz Emmy-Winner, Writer, Director, Creator,
Producer ("Traffic," "The Last Samurai," "Blood Diamond,"
"thirtysomething," "quarterlife") / President,
Producers Guild of America
5:45PM - 6:45PM
COCKTAIL RECEPTION
DAY 2 (Tuesday, March 25):
8:30AM - 9:00AM
BREAKFAST &
NETWORKING
9:00AM - 9:15AM
Welcome &
Introductions
Ned Sherman, CEO & Publisher, Digital Media Wire
9:15AM - 9:45AM
KEYNOTE
Joel Hyatt, CEO, Current TV
Interviewed by: Ellen McGirt, Senior
Writer, Fast Company
9:50AM
- 10:40AM
Panel 1
New Television
Technologies You Need to Know
This panel will discuss the effects of new television
technologies, including digital television, HDTV, set-top
boxes, digital video recorders (DVRs), video on demand
(VOD), wireless devices, broadband video and Internet TV, on
the future of television. How are consumers responding to
the introduction of these new technologies? What are the
opportunities and challenges for broadcasters and cable
companies in introducing new technologies? Which
technologies and services will have the greatest impact on
the future of television? What are the disruptive effects,
if any, and how are the risks being managed?
Panelists
Ashwin Navin, President & Co-Founder, BitTorrent
Anton Monk, Board Member & CTO, Multimedia over Coax
Alliance (MoCA)
Jeff Siegel, SVP, Regional Sales, Direct Response & Emerging
Media, ESPN
Perry Solomon, SVP, Product Mktg, Monetization Solutions,
FAST Search & Transfer
Brad Auerbach, Strategic Business Development,
Hewlett-Packard
Ted Malone, VP, Product Marketing,
Sling Media
Moderator: Kurt Scherf, VP & Principal Analyst,
Parks Associates
10:40AM - 11:10AM
NETWORKING &
REFRESHMENT BREAK
11:10AM - 11:40AM
KEYNOTE
Tony
Ponturo
President & CEO, Busch Media Group
Vice President, Global Media Sports Marketing,
Anheuser-Busch
11:45AM - 12:30PM
Panel 2
The Future of
Television Advertising
The established network television business model, based on
selling 30-second advertising spots during the upfront
sales period, is coming under more and more pressure. Some
advertisers claim that buying advertising time on the
networks is expensive, inflexible and lacking effective ways
of measuring outcomes. Advertisers are putting more and more
money in media where they can be guaranteed a captive
audience with an intention to buy. While still making
billions of dollars from selling 30-second spots, the fear
is that networks that do not free up their programming and
move to a digital platform, could, in a few years, find
themselves the prime-time equivalent of Kodak's 35 mm film
business. This panel of experts will discuss a number of hot
button issues with respect to the future of television
advertising, including advertising effectiveness; the future
of the 30-second spot; the impact of digital video recorders
(DVRs); improved methods for targeted advertising; branded
entertainment; and the role of new interactive technologies
and online video in the future of the television business.
Panelists
Karen Bressner, SVP, Advertising Sales, TiVo
Eric Hadley, Chief Marketing Officer, Heavy
Corporation
Rick Mandler, VP, Digital Media Advertising,
Disney/ABC Media Networks
Robert Riesenberg, President & CEO, Full Circle
Entertainment
Moderator: Joe Adalian, Television Editor, Variety
12:30PM - 1:30PM
LUNCH & PRESENTATION
Sponsored by:
1:30PM - 2:00PM
KEYNOTE
Carson Daly, Host, NBC's "Last Call with Carson Daly"
2:00PM - 2:45PM
Panel 3A
User-Generated
Content: Show Me the Money!
The attraction to user-generated content (UGC) has propelled
social networking sites like MySpace, Facebook and YouTube
to house-hold names, but the verdict is still out on whether
there is a viable business model around UGC. Does the mass
attraction to these sites represent a power shift from a
traditional top-down model of corporate media to a bottom-up
model? How can traditional media businesses connect with
this consumer mindset? Can content created by consumers be
the backbone of a viable business model? This panel will
discuss some of the most promising technologies behind
ad-insertion, ad serving, on-demand technologies and
back-end management technologies that are reinventing the
relationship between technology and advertising.
Panelists
Ron
Berryman, SVP & GM – FOX Stations Group, Fox
Interactive Media
Robert Hayes, SVP & GM, Digital Media, Showtime
Networks
Richard Titus, Head of User Experience, BBC Future
Media & Technology
Ivana Ma, Partner & President, New Media, Generate
Moderator: Rohit Bhargava, SVP, Digital Strategy
& Marketing, Ogilvy Public Relations Worldwide
2:00PM - 2:45PM
Panel 3B
Mobile TV: Hit or
Miss?
The outlook for the potentially lucrative market for mobile
video and television is still uncertain. This panel of
experts will continue the discussion by taking up a number
of issues with respect to the future of mobile TV. What
business models are emerging for monetizing mobile video,
including live feeds? How are consumers responding to mobile
video offerings (e.g. programming and payment models)? What
are the opportunities and challenges facing broadcasters and
cable companies? How are telcos positioning themselves with
respect to this market? What technology issues still exist?
Is a robust market for mobile video the next frontier for
the television industry?
Panelists
Bill
Sanders, VP, Mobile Programming & Digital, Sony Pictures
Television Int’l
Derek Broes, SVP, Worldwide Business Development,
Paramount Pictures
Steve Smith, Managing Director, Playboy TV
International
Douglas Craig, SVP, Digital Media Operations,
Discovery Communications
Moderator: Ted Cohen, Managing Partner,
TAG Strategic / Chairman, Mobile Entertainment Forum
Americas
2:45PM
- 3:30PM
Panel 4A
Direct to Internet: Producing Content Specifically for
Online Audiences
The recent WGA strike as well as growing broadband
penetration has led to an explosion in consumption of online
video content. In 2008, traditional broadcasters are facing
a new competitive landscape where more and more people are
turning to the Internet, not just to watch offbeat
entertainment such as dancing cats and lonely girls, but
their favorite television shows and even movies. This panel
will discuss how traditional media can most effectively use
the power of online video to access new audiences and engage
with current users. How must content creators adapt their
production values when the audience is in control? We will
also hear from successful online video producers who have
chosen to bypass the networks altogether and distribute
their content exclusively online. What tactics and
strategies are they are using to leverage the power of new
media? What are the opportunities and challenges in
producing quality video content specifically for online?
Panelists
Alex Barkaloff, Executive Producer, Digital Media,
Lionsgate
David Leibowitz, EVP, Business & Legal Affairs,
Gotuit
Mara Winokur VP, Digital Media & Business Development,
Starz Media LLC
John Edwards, CEO & President, Move Networks
Moderator:
Lindsay Campbell, Host, MobLogic (a CBS company)
2:45PM - 3:30PM
Panel 4B
Digital Television
(DTV) is Coming!
At midnight on February 17, 2009, federal law requires that
all full-power television broadcast stations stop
broadcasting in analog format and broadcast only in digital
format. What does this mean for consumer electronics
manufacturers and retailers, broadcasters and consumers?
Panelists
John Lawson, EVP, Policy & Strategic Initiatives , ION
Media Networks
Marsha MacBride, EVP, Legal & Regulatory Affairs, NAB
Tony Wilhelm Director, Consumer Education & Public
Information TV Converter Box Program, NTIA, U.S. Dept. of
Commerce
Moderator: Burt Braverman, Partner,
Davis Wright Tremaine, LLP
3:30PM - 4:00PM
NETWORKING &
REFRESHMENT BREAK
4:00PM - 4:45PM
Panel 5
Who’s Watching
(and are they buying anything)?
The Evolution of
Metrics and Analytics for Television 2.0
The decline of the 30-second spot and the emergence of
Internet TV, VOD and other more measurable forms of
distribution puts more pressure then ever on television
broadcasters to provide more reliable measurements of who is
watching what and, ultimately, deliver increased
accountability to advertisers. How reliable are the
measurements of offline and online television viewing today?
What is being done to improve television measurements and
analytics and when can we expect measurable improvement?
Panelists
Eric Garland, CEO,
BigChampagne
Larry Moskowitz, Chairman,
Teletrax
Howard Shimmel, SVP, Client Insights, The Nielsen Company
Moderator: Chris Lang, SVP, Research
Strategies,
SmithGeiger, LLC