2008 AGENDA

Day 1 (Monday, March 24):

11:00AM - 1:00PM
Exhibitor Set-up

1:00PM - 1:30PM
Attendee Registration

1:30PM - 1:45PM
Welcome & Introductions
Ned Sherman, CEO & Publisher, Digital Media Wire

1:45PM - 2:30PM
WHAT'S NEXT?
The Top Digital Media Trends Impacting the Television Industry
Did the meteoric rise of MySpace and YouTube catch you by surprise? These leading commentators and analysts give their opinions on the top five digital media trends that you need to be watching. How will they impact the television industry and how can you be prepared?

Presenters
Steve Canepa, Vice President, Global Media & Entertainment Industry, IBM
Shelly Palmer, Chairman, Advanced Media Committee, The Emmy Awards, NY
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire

2:30PM - 3:15PM
PANEL 1
A VIEW FROM THE TOP:
The Outlook for the Television Industry & Digital Media
This panel of top television and digital media industry executives will discuss the increasing importance digital media for the future of the television industry. Topics include viewer trends; programming for non-traditional platforms including online video, VOD, HD, IPTV, broadband and mobile; the future of advertising; the democratization of video production resulting from broadband penetration and falling operational costs; and new business models. What are the challenges and opportunities for the industry to build new revenue streams from digital media platforms?

Panelists
Brett Bouttier, SVP, Digital, Warner Bros. Television Group
Marc DeBevoise, SVP, Business Development & Strategy, Starz Media LLC
Matthew Glotzer, SVP, Digital Media, Fox Entertainment Group
Joe Patrick, EVP, North American Television Distribution, MGM
Moderator: Andrew Wallenstein, Deputy Editor, The Hollywood Reporter

3:15PM - 3:45PM
NETWORKING & REFRESHMENT BREAK

3:45PM - 4:30PM
PANEL 2
REALITY PROGRAMMING 2.0: 
What's Next for TV's Popular Genre of Programming?
One of the effects of the recent WGA strike, which halted production on live and scripted shows, was the creation of more opportunities for reality programming, which is now taking an even more prominent role in prime-time. What impact has the strike had on the already popular reality genre of programming? How are reality producers distinguishing themselves from the competition? How are reality creators utilizing interactive features and digital media? Will they continue to push the envelope, introduce new interactive features and titillate loyal followers with even bigger shocks and thrills? How are advertisers and viewers responding? What impact will the increased prominence of non-scripted television have on the business model for network television?

Panelists
Andrew Cohen, SVP, Production & Programming, Bravo, NBC Universal
David Lyle, President, Fox Reality Channel
John Saade, SVP, Alternative Series, Specials & Late-Night, ABC Entertainment
Ryan O'Hara, President, TV Guide Network & TV Guide Broadband
Moderator: Ken Rutkowski, Host & President, KenRadio Broadcasting

4:30PM - 5:15PM
PANEL 3
Global TV & the Emergence of Worldwide Content Distribution Networks
The widely hyped merging of the PC and TV is finally taking shape in a way that only a few people imagined during the late 1990s Internet boom. From kids in their dorm rooms to independent producers to big media companies, everyone seems to be producing content these days and the Internet is becoming a sort of worldwide TV network for audiences seeking entertainment, both mainstream and offbeat. With global online video services such as Veoh, YouTube and Joost, social media networks like MySpace and imeem, and place-shifting devices like Slingbox, national boarders matter less and less in the television landscape. This panel will discuss the consequences of this development from the perspective of content creators, producers and advertisers as well as distributors and consumers.

Panelists
Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks
Ben Huang, Director of Product Management, Microsoft TV
Steve Jang, CMO & Head of Business Development, imeem
Steve Mitgang, CEO, Veoh Networks
Jason Kirk, Vice President, MySpace TV
Moderator: Mike Vorhaus, Managing Director, Frank N. Magid Associates

5:15PM - 5:45PM
KEYNOTE
Marshall Herskovitz Emmy-Winner, Writer, Director, Creator, Producer ("Traffic," "The Last Samurai," "Blood Diamond," "thirtysomething," "quarterlife") / President, Producers Guild of America

5:45PM - 6:45PM
COCKTAIL RECEPTION

DAY 2 (Tuesday, March 25):

8:30AM - 9:00AM
BREAKFAST & NETWORKING

9:00AM - 9:15AM
Welcome & Introductions
Ned Sherman, CEO & Publisher, Digital Media Wire

9:15AM - 9:45AM
KEYNOTE
Joel Hyatt, CEO, Current TV
Interviewed by: Ellen McGirt, Senior Writer, Fast Company

9:50AM - 10:40AM
Panel 1
New Television Technologies You Need to Know
This panel will discuss the effects of new television technologies, including digital television, HDTV, set-top boxes, digital video recorders (DVRs), video on demand (VOD), wireless devices, broadband video and Internet TV, on the future of television. How are consumers responding to the introduction of these new technologies? What are the opportunities and challenges for broadcasters and cable companies in introducing new technologies? Which technologies and services will have the greatest impact on the future of television? What are the disruptive effects, if any, and how are the risks being managed?

Panelists
Ashwin Navin, President & Co-Founder, BitTorrent
Anton Monk, Board Member & CTO, Multimedia over Coax Alliance (MoCA)
Jeff Siegel, SVP, Regional Sales, Direct Response & Emerging Media, ESPN
Perry Solomon, SVP, Product Mktg, Monetization Solutions, FAST Search & Transfer
Brad Auerbach, Strategic Business Development, Hewlett-Packard
Ted Malone, VP, Product Marketing, Sling Media
Moderator: Kurt Scherf, VP & Principal Analyst, Parks Associates

10:40AM - 11:10AM
NETWORKING & REFRESHMENT BREAK

11:10AM - 11:40AM
KEYNOTE
Tony Ponturo
President & CEO, Busch Media Group
Vice President, Global Media Sports Marketing, Anheuser-Busch

11:45AM - 12:30PM
Panel 2
The Future of Television Advertising
The established network television business model, based on selling 30-second advertising spots during the upfront sales period, is coming under more and more pressure. Some advertisers claim that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes. Advertisers are putting more and more money in media where they can be guaranteed a captive audience with an intention to buy. While still making billions of dollars from selling 30-second spots, the fear is that networks that do not free up their programming and move to a digital platform, could, in a few years, find themselves the prime-time equivalent of Kodak's 35 mm film business. This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; the future of the 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business.

Panelists
Karen Bressner, SVP, Advertising Sales, TiVo
Eric Hadley, Chief Marketing Officer, Heavy Corporation
Rick Mandler, VP, Digital Media Advertising, Disney/ABC Media Networks
Robert Riesenberg, President & CEO, Full Circle Entertainment
Moderator: Joe Adalian, Television Editor, Variety

12:30PM - 1:30PM
LUNCH & PRESENTATION
Sponsored by:


1:30PM - 2:00PM
KEYNOTE
Carson Daly, Host, NBC's "Last Call with Carson Daly"

2:00PM - 2:45PM
Panel 3A
User-Generated Content: Show Me the Money!
The attraction to user-generated content (UGC) has propelled social networking sites like MySpace, Facebook and YouTube to house-hold names, but the verdict is still out on whether there is a viable business model around UGC. Does the mass attraction to these sites represent a power shift from a traditional top-down model of corporate media to a bottom-up model? How can traditional media businesses connect with this consumer mindset? Can content created by consumers be the backbone of a viable business model? This panel will discuss some of the most promising technologies behind ad-insertion, ad serving, on-demand technologies and back-end management technologies that are reinventing the relationship between technology and advertising.

Panelists
Ron Berryman, SVP & GM - FOX Stations Group, Fox Interactive Media
Robert Hayes, SVP & GM, Digital Media, Showtime Networks
Richard Titus, Head of User Experience, BBC Future Media & Technology
Ivana Ma, Partner & President, New Media, Generate
Moderator: Rohit Bhargava, SVP, Digital Strategy & Marketing, Ogilvy Public Relations Worldwide

2:00PM - 2:45PM
Panel 3B
Mobile TV: Hit or Miss?
The outlook for the potentially lucrative market for mobile video and television is still uncertain. This panel of experts will continue the discussion by taking up a number of issues with respect to the future of mobile TV. What business models are emerging for monetizing mobile video, including live feeds? How are consumers responding to mobile video offerings (e.g. programming and payment models)? What are the opportunities and challenges facing broadcasters and cable companies? How are telcos positioning themselves with respect to this market? What technology issues still exist? Is a robust market for mobile video the next frontier for the television industry?

Panelists
Bill Sanders, VP, Mobile Programming & Digital, Sony Pictures Television
Derek Broes, SVP, Worldwide Business Development, Paramount Pictures
Steve Smith, Managing Director, Playboy TV International
Douglas Craig, SVP, Digital Media Operations, Discovery Communications
Moderator: Ted Cohen, Managing Partner, TAG Strategic / Chairman, Mobile Entertainment Forum Americas

2:45PM - 3:30PM
Panel 4A
Direct to Internet: Producing Content Specifically for Online Audiences
The recent WGA strike as well as growing broadband penetration has led to an explosion in consumption of online video content. In 2008, traditional broadcasters are facing a new competitive landscape where more and more people are turning to the Internet, not just to watch offbeat entertainment such as dancing cats and lonely girls, but their favorite television shows and even movies. This panel will discuss how traditional media can most effectively use the power of online video to access new audiences and engage with current users. How must content creators adapt their production values when the audience is in control? We will also hear from successful online video producers who have chosen to bypass the networks altogether and distribute their content exclusively online. What tactics and strategies are they are using to leverage the power of new media? What are the opportunities and challenges in producing quality video content specifically for online?

Panelists
Alex Barkaloff, Executive Producer, Digital Media, Lionsgate
David Leibowitz, EVP, Business & Legal Affairs, Gotuit
Mara Winokur VP, Digital Media & Business Development, Starz Media LLC
John Edwards, CEO & President, Move Networks
Moderator: Lindsay Campbell, Host, MobLogic (a CBS company)

2:45PM - 3:30PM
Panel 4B
Digital Television (DTV) is Coming!
At midnight on February 17, 2009, federal law requires that all full-power television broadcast stations stop broadcasting in analog format and broadcast only in digital format. What does this mean for consumer electronics manufacturers and retailers, broadcasters and consumers?

Panelists
John Lawson, EVP, Policy & Strategic Initiatives , ION Media Networks
Marsha MacBride, EVP, Legal & Regulatory Affairs, NAB
Tony Wilhelm Director, Consumer Education & Public Information TV Converter Box Program, NTIA, U.S. Dept. of Commerce
Moderator:  Burt Braverman, Partner, Davis Wright Tremaine, LLP

3:30PM - 4:00PM
NETWORKING & REFRESHMENT BREAK

4:00PM - 4:45PM
Panel 5
Who's Watching (and are they buying anything)?
The Evolution of Metrics and Analytics for Television 2.0
The decline of the 30-second spot and the emergence of Internet TV, VOD and other more measurable forms of distribution puts more pressure then ever on television broadcasters to provide more reliable measurements of who is watching what and, ultimately, deliver increased accountability to advertisers. How reliable are the measurements of offline and online television viewing today? What is being done to improve television measurements and analytics and when can we expect measurable improvement?

Panelists
Eric Garland, CEO, BigChampagne
Larry Moskowitz, Chairman, Teletrax
Howard Shimmel, SVP, Client Insights, The Nielsen Company
Moderator: Chris Lang, SVP, Research Strategies, SmithGeiger, LLC